VTEX unveils innovations to enhance customer experiences and sales efficiency
VTEX is a composable and complete commerce platform trusted by 2,600 global B2C and B2B customers
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Hyderabad: On April 24, 2024, VTEX a prominent commerce platform catering to both B2C and B2B brands, introduced a host of new solutions and upgrades under the banner of 'VTEX Vision.' This semi-annual product showcase aims to equip enterprise businesses with the tools necessary to overcome challenges related to customer acquisition costs and scaling operations.
The Spring '24 edition of VTEX Vision caters to the platform’s diverse customer base, consisting of 2,600 global B2C and B2B customers with 3,500 online stores across 43 countries. These customers were treated to a digital showcase featuring a range of innovative solutions and updates designed to address the evolving needs of both B2B and B2C brands.
Santiago Naranjo, Chief Revenue Officer at VTEX, highlighted the importance of delivering consistent quality, fortifying organic sales channels, and amplifying profit margins in today's dynamic market. He emphasized that VTEX Vision's innovations directly address these strategic demands by translating feedback, data, consumer behaviour, and industry trends into actionable solutions.
Among the key announcements for the Spring ’24 edition of VTEX Vision:
1. VTEX Ad Network: A solution aimed at enhancing digital reach and conversion rates by allowing businesses to create and manage ad space seamlessly across various digital storefronts.
2. WhatsApp Integration: Empower enterprise brands with personalized sales conversion tactics through integration with one of the world's most popular messaging platforms.
3. VTEX FastStore: Elevating web experiences through a suite of commerce-optimized UI components, a comprehensive front-end platform, and a Headless CMS for independent content management.
4. VTEX FastCheckout: Streamlining checkout experiences through low-code and no-code options for building and integrating new functionalities and UI elements.
5. VTEX Data Pipeline: Offering a streamlined solution for data sharing to unlock actionable insights from digital commerce data while ensuring GDPR compliance and data security.
6. VTEX Shield: Providing robust security solutions to empower merchants with proactive monitoring, advanced threat detection, and efficient vulnerability management.
Additionally, VTEX is leveraging advanced AI capabilities across its flagship products to expedite time-to-market, optimize operational costs, and drive substantial growth in customer GMV. These AI-powered enhancements include features such as Live Shopping, Intelligent Search, and Pick and Pack operations.
VTEX also announced enhancements to its Marketplace solution, Order Management System, and VTEX Sales App, all aimed at accelerating time-to-revenue, reducing operational burdens, and optimizing fulfilment processes.
The VTEX Vision event serves as a platform for biannual launches of innovative solutions and upgrades, reaffirming VTEX’s commitment to empowering enterprise brands with cutting-edge technologies and strategies. Ultimately, VTEX aims to improve customer retention and increase conversion rates for enterprise brands worldwide.
VTEX is a composable and complete commerce platform trusted by 2,600 global B2C and B2B customers, including industry leaders such as Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool. With 3,500 active online stores across 43 countries, VTEX delivers efficiency and flexibility to organizations seeking to modernize their tech stack and boost profitability.
